{"id":1579,"date":"2023-02-05T11:14:45","date_gmt":"2023-02-05T10:14:45","guid":{"rendered":"https:\/\/slowtechinstitute.org\/?page_id=1579"},"modified":"2023-02-05T11:14:46","modified_gmt":"2023-02-05T10:14:46","slug":"vliv-socialnich-siti-na-vnimani-vlastniho-tela","status":"publish","type":"page","link":"https:\/\/slowtechinstitute.org\/en\/vliv-socialnich-siti-na-vnimani-vlastniho-tela\/","title":{"rendered":"Vliv soci\u00e1ln\u00edch s\u00edt\u00ed na vn\u00edm\u00e1n\u00ed vlastn\u00edho t\u011bla"},"content":{"rendered":"<style id=\"kb-rowlayout_1f2999-05\">#kt-layout-id_1f2999-05 > .kt-row-column-wrap.kb-theme-content-width{max-width:1170px;}#kt-layout-id_1f2999-05 > .kt-row-column-wrap{padding-top:65px;padding-bottom:0px;}<\/style>\n<div class=\"wp-block-kadence-rowlayout alignnone\"><div id=\"kt-layout-id_1f2999-05\" class=\"kt-row-layout-inner kt-layout-id_1f2999-05\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-gutter-default kt-v-gutter-default kt-row-valign-middle kt-row-layout-equal kt-tab-layout-inherit kt-m-colapse-left-to-right kt-mobile-layout-row kb-theme-content-width\">\n<div class=\"wp-block-kadence-column inner-column-1 kadence-column_1f39c2-b7\"><div class=\"kt-inside-inner-col\">\n<blockquote class=\"wp-block-quote\">\n<p>Jak soci\u00e1ln\u00ed s\u00edt\u011b ovliv\u0148uj\u00ed vn\u00edm\u00e1n\u00ed vlastn\u00edho t\u011bla? Zd\u00e1lo se v\u00e1m n\u011bkdy, \u017ee si va\u0161e d\u00edt\u011b p\u0159eje vypadat jako obl\u00edben\u00fd influencer?<em>\u00a0<\/em><\/p>\n<\/blockquote>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-column inner-column-2 kadence-column_e49caf-a6\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/slowtechinstitute.org\/wp-content\/uploads\/2023\/02\/dNJBPRbOTcmm8bNoFqZb_file-1024x576.jpg\" alt=\"\" class=\"wp-image-1537\" srcset=\"https:\/\/slowtechinstitute.org\/wp-content\/uploads\/2023\/02\/dNJBPRbOTcmm8bNoFqZb_file-1024x576.jpg 1024w, https:\/\/slowtechinstitute.org\/wp-content\/uploads\/2023\/02\/dNJBPRbOTcmm8bNoFqZb_file-300x169.jpg 300w, https:\/\/slowtechinstitute.org\/wp-content\/uploads\/2023\/02\/dNJBPRbOTcmm8bNoFqZb_file-768x432.jpg 768w, https:\/\/slowtechinstitute.org\/wp-content\/uploads\/2023\/02\/dNJBPRbOTcmm8bNoFqZb_file.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>Influencerem m\u016f\u017ee b\u00fdt t\u00e9m\u011b\u0159 kdokoliv, kdo m\u00e1 ur\u010dit\u00fd vliv a dosah na sv\u00e9 specifick\u00e9 publikum na ur\u010dit\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. M\u016f\u017ee j\u00edm b\u00fdt celebrita, ale tak\u00e9 n\u011bkdo, kdo v re\u00e1ln\u00e9m sv\u011bt\u011b nen\u00ed v\u016fbec vid\u011bt. Dokonce i va\u0161e d\u00edt\u011b! Kl\u00ed\u010dov\u00e9 je, \u017ee influencer z\u00edsk\u00e1n\u00edm velk\u00e9 z\u00e1kladny sleduj\u00edc\u00edch, z\u00edsk\u00e1v\u00e1 tak\u00e9 moc, ovliv\u0148ovat ji.<\/p>\n\n\n\n<h3>&nbsp;<\/h3>\n\n\n\n<h3>Jak soci\u00e1ln\u00ed m\u00e9dia pracuj\u00ed s kr\u00e1sou?&nbsp;<\/h3>\n\n\n\n<p>Na soci\u00e1ln\u00edch s\u00edt\u00ed jsou d\u011bti neust\u00e1le vystavov\u00e1ny n\u00e1poru m\u00e9di\u00ed, kter\u00e1 kladou po\u017eadavky odpov\u00eddat ide\u00e1lu atraktivity, ide\u00e1lu kr\u00e1sy. Tyto platformy maj\u00ed tendenci zobrazovat p\u0159\u00edli\u0161 dokonal\u00e9 a nere\u00e1ln\u00e9 proporce fyzick\u00e9 kr\u00e1sy. Dokonal\u00e1 t\u011bla mohou prezentovat influencerky, jejich\u017e n\u00e1pln\u00ed pr\u00e1ce je prezentov\u00e1n\u00ed produkt\u016f na fotk\u00e1ch s vlastn\u00edmi dokonal\u00fdmi t\u011bly. Tyto osoby v\u011bnuj\u00ed skoro ve\u0161ker\u00fd sv\u016fj \u010das tomu, jak vypadaj\u00ed, co\u017e je pro b\u011b\u017en\u00e9ho \u010dlov\u011bka nep\u0159edstaviteln\u00e9. Ov\u0161em perfektn\u00ed vzhled m\u016f\u017ee b\u00fdt vytvo\u0159en tak\u00e9 \u00fapravou fotografi\u00ed a pou\u017eit\u00edm nejr\u016fzn\u011bj\u0161\u00edch filtr\u016f a aplikac\u00ed. Ty mohou zm\u011bnit tvar t\u011bla i obli\u010deje. To v\u0161e m\u016f\u017ee m\u00edt z\u00e1sadn\u00ed vliv i na to, jak se lid\u00e9, kte\u0159\u00ed influencery sleduj\u00ed, c\u00edt\u00ed ve sv\u00e9m vlastn\u00edm t\u011ble.<\/p>\n\n\n\n<p>D\u011bti za\u010d\u00ednaj\u00ed vn\u00edmat obraz vlastn\u00edho t\u011bla od 2,5 &#8211; 3 let v\u011bku. Kritick\u00e9 obdob\u00ed ov\u0161em p\u0159ich\u00e1z\u00ed v pubert\u011b, kdy za\u010d\u00ednaj\u00ed dosp\u00edvaj\u00edc\u00ed vn\u00edmat i vlastnosti negativn\u00ed, kter\u00e9 se sna\u017e\u00ed p\u0159ijmout, ov\u0161em ne v\u017edy se to da\u0159\u00ed. Toto negativn\u00ed vn\u00edm\u00e1n\u00ed vlastn\u00edho t\u011bla p\u0159itom m\u016f\u017ee v\u00e9st k \u0159ad\u011b du\u0161evn\u00edch onemocn\u011bn\u00ed, naru\u0161en\u00ed sebe\u00facty, depresi, sexu\u00e1ln\u00ed dysfunkci nebo poruch\u00e1m p\u0159\u00edjmu potravy.<\/p>\n\n\n\n<h3>&nbsp;<\/h3>\n\n\n\n<h3>Co negativn\u00ed vn\u00edm\u00e1n\u00ed vlastn\u00edho t\u011bla zp\u016fsobuje?<\/h3>\n\n\n\n<p>Za\u010d\u00edn\u00e1 to u samotn\u00e9ho porovn\u00e1v\u00e1n\u00ed se s jedinou modelkou nebo medi\u00e1ln\u00ed prezentac\u00ed dokonal\u00e9ho t\u011bla. Zde je tak\u00e9 d\u016fle\u017eit\u00e9 zm\u00ednit algoritmus s\u00edt\u00ed. Soci\u00e1ln\u00ed s\u00edt\u011b nab\u00edz\u00ed u\u017eivatel\u016fm obsah, kte\u0159\u00ed r\u00e1di a \u010dasto konzumuj\u00ed. D\u00edv\u00e1-li se va\u0161e d\u00edt\u011b nap\u0159\u00edklad \u010dasto na t\u00e9matiku cvi\u010den\u00ed, soci\u00e1ln\u00ed s\u00edt\u011b mu budou nab\u00edzet fotografie a videa u\u017eivatel\u016f, kte\u0159\u00ed cvi\u010d\u00ed.&nbsp;<\/p>\n\n\n\n<p>Mimo samotnou pasivn\u00ed konzumaci obsahu, kter\u00e1 u\u017e na internetu byla mnohem d\u0159\u00edve, ne\u017e dne\u0161n\u00ed d\u011bti, dostali u\u017eivatel\u00e9 mo\u017enost sami jej utv\u00e1\u0159et. D\u011bti se rozhoduj\u00ed, jak\u00fd obsah um\u00edst\u00ed na ur\u010ditou soci\u00e1ln\u00ed s\u00ed\u0165 a vytv\u00e1\u0159\u00ed osobn\u00ed agendu, kde doch\u00e1z\u00ed k sebeodhalov\u00e1n\u00ed. Kritick\u00fdm faktorem, kter\u00fd m\u016f\u017ee v\u00e9st k negativn\u00edmu pocitu z vlastn\u00edho t\u011bla je nadm\u011brn\u00e1 \u00faprava fotografi\u00ed, tvorba selfies a p\u0159\u00edli\u0161n\u00e9 odhalov\u00e1n\u00ed se. Dal\u0161\u00edm d\u016fle\u017eit\u00fdm faktorem jsou koment\u00e1\u0159e a hodnot\u00edc\u00ed tla\u010d\u00edtka. Negativn\u00ed koment\u00e1\u0159e mohou m\u00edt na d\u011bti negativn\u00ed vliv, ale pozor! Pozitivn\u00ed je naopak mohou podporovat v tvorb\u011b dal\u0161\u00edch nevhodn\u00fdch fotografi\u00ed. Na r\u016fzn\u00fdch platform\u00e1ch lze tak\u00e9 hodnotit podle nejr\u016fzn\u011bj\u0161\u00edch hodnot\u00edc\u00edch emotikon\u016f, jako je \u201csrd\u00ed\u010dko\u201d na platform\u011b Instagram nebo \u201cpalec\u201d na Facebooku. U\u017eivatel\u00e9 soci\u00e1ln\u00edch s\u00edt\u00ed se sna\u017e\u00ed z\u00edskat, co nejvy\u0161\u0161\u00ed po\u010det, kter\u00fd vede k uspokojen\u00ed.<\/p>\n\n\n\n<h3>&nbsp;<\/h3>\n\n\n\n<h3>Co s t\u00edm?<\/h3>\n\n\n\n<p>D\u016fle\u017eit\u00e1 je komunikace. Pov\u00eddejte si s va\u0161imi d\u011btmi o tom, jak\u00fd obsah na soci\u00e1ln\u00edch s\u00edt\u00ed konzumuj\u00ed a jak\u00fd naopak vytv\u00e1\u0159\u00ed. Projevte v t\u00e9to oblasti z\u00e1jem, i kdy\u017e j\u00ed tak \u00fapln\u011b nerozum\u00edte. Zeptejte se jak\u00e9ho influencera sleduj\u00ed a pro\u010d, jak\u00e9 fotky na s\u00ed\u0165 umis\u0165uj\u00ed a jak\u00fd z toho maj\u00ed pocit. Bu\u010fte p\u0159\u00e1tel\u0161t\u00ed a vn\u00edmav\u00ed. Mluvte o tom, do jak\u00e9 m\u00edry jsou v\u011bci na fotk\u00e1ch a v koment\u00e1\u0159\u00edch re\u00e1ln\u00e9, jak dlouho mohly b\u00fdt fotografie p\u0159ipravov\u00e1ny, jak byly upravov\u00e1ny. Upozorn\u011bte d\u011bti i na fakt, \u017ee ne v\u0161ichni sledovatel\u00e9 a lajky jsou re\u00e1ln\u00e9. I to se d\u00e1 na internetu koupit.<\/p>\n\n\n\n<p><em>Autorka: Karol\u00edna Foitlov\u00e1<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Jak soci\u00e1ln\u00ed s\u00edt\u011b ovliv\u0148uj\u00ed vn\u00edm\u00e1n\u00ed vlastn\u00edho t\u011bla? Zd\u00e1lo se v\u00e1m n\u011bkdy, \u017ee si va\u0161e d\u00edt\u011b p\u0159eje vypadat jako obl\u00edben\u00fd influencer?\u00a0 Influencerem m\u016f\u017ee b\u00fdt t\u00e9m\u011b\u0159 kdokoliv, kdo m\u00e1 ur\u010dit\u00fd vliv a dosah na sv\u00e9 specifick\u00e9 publikum na ur\u010dit\u00fdch soci\u00e1ln\u00edch s\u00edt\u00edch. M\u016f\u017ee j\u00edm b\u00fdt celebrita, ale tak\u00e9 n\u011bkdo, kdo v re\u00e1ln\u00e9m sv\u011bt\u011b nen\u00ed v\u016fbec vid\u011bt. Dokonce i va\u0161e d\u00edt\u011b! Kl\u00ed\u010dov\u00e9 je, \u017ee&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"my-templates\/template-fullwidth.php","meta":[],"_links":{"self":[{"href":"https:\/\/slowtechinstitute.org\/en\/wp-json\/wp\/v2\/pages\/1579"}],"collection":[{"href":"https:\/\/slowtechinstitute.org\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/slowtechinstitute.org\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/slowtechinstitute.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/slowtechinstitute.org\/en\/wp-json\/wp\/v2\/comments?post=1579"}],"version-history":[{"count":1,"href":"https:\/\/slowtechinstitute.org\/en\/wp-json\/wp\/v2\/pages\/1579\/revisions"}],"predecessor-version":[{"id":1580,"href":"https:\/\/slowtechinstitute.org\/en\/wp-json\/wp\/v2\/pages\/1579\/revisions\/1580"}],"wp:attachment":[{"href":"https:\/\/slowtechinstitute.org\/en\/wp-json\/wp\/v2\/media?parent=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}